Senior art director with 12 years across brand identity, campaign design, and digital. I've built visual systems for hospitality brands, launched products at CES, designed campaigns that run across 30+ formats, and led teams spanning design, copy, strategy, and production. I believe the best brand work comes from understanding a business deeply before touching a single pixel
The work on my site is the range. The thing behind all of it is the same: make something the client is proud to put their name on.
September 2023 - January 2026
Stepped into a more strategic leadership role, owning the creative direction across brand and campaign work for hospitality-focused clients. Led the development of integrated concepts that spanned brand identity, digital experiences, and marketing campaigns, ensuring a cohesive and elevated presence across every touchpoint. Managed and guided designers and collaborators, providing clear direction while staying closely involved in execution to maintain a high level of craft. Partnered directly with clients to shape vision, align on strategy, and push the work toward more distinctive, story-driven outcomes.
Aug 2021 – Apr 2023 · Santa Monica, California
Played a key role in delivering high-impact creative for global brands including L'Oréal, Amazon, Showtime, Deloitte, and ADP. Led projects from concept through execution, partnering closely with creative directors and cross-functional teams to develop strategic, design-forward solutions across campaigns, brand systems, and digital experiences. In addition to hands-on design, I mentored junior team members and helped elevate the overall creative output by setting a high bar for craft, consistency, and idea quality.
Mar 2019 – Aug 2021 · Greater Minneapolis–St. Paul Area
Collaborated with creative leadership to develop concept-driven work for a range of clients, including Polaris Inc., Timbersled, and General Mills. I was responsible for bringing ideas to life across campaigns and brand initiatives, designing across web, social, digital, and print. My work focused on translating brand strategy into compelling visual systems and storytelling, while contributing to the overall creative direction of projects. This role marked a shift into more concept-led thinking and higher-impact brand work.
Jul 2015 – Mar 2018 Greater Madison Area
Worked within an in-house marketing team to shape and execute the bank’s visual communications across digital and print. I developed creative for web, email, social, and collateral, helping translate complex financial messaging into clear, approachable design. Balancing multiple projects at once, I partnered with stakeholders across the organization to ensure alignment while maintaining consistency with brand standards. This role strengthened my ability to design within established systems while finding opportunities to elevate and modernize the brand.
Sep 2015 – Aug 2016 · Verona, Wisconsin
Began my career working at the intersection of editorial and design, partnering closely with writers and editors to bring stories to life visually. I developed layouts and creative concepts that translated content into engaging, highly readable experiences across print and digital formats. Beyond the magazine, I supported brand extensions including events and marketing materials, gaining early experience designing across multiple channels while maintaining a cohesive visual identity. This role built my foundation in typography, storytelling, and designing with both content and audience in mind.
