Produce video content for ADP to introduce two new products -- Carrier Connections and Canada HRO -- to their target audiences. Both videos needed to communicate complex product value clearly and quickly.
Led the creative and production process for both videos -- developing the visual approach, overseeing motion and animation, and ensuring each piece communicated its product story in a way that worked for ADP's audience and brand standards.
Two production-ready product videos published directly to ADP's YouTube channel -- live and findable by their target audience.
Outcomes
01
2 Videos Produced
Both Carrier Connections and Canada HRO produced and published directly to ADP's YouTube channel.
02
Product Clarity
Complex B2B product stories made clear and watchable -- the job a good explainer video is supposed to do.
03
Published and Live
Both videos are live on ADP's channel, findable by their target audience as part of the product launch.
