AWS Fleetwise Video Thumbnail, blue and green gradient with White text

AWS Fleetwise

Project Overview
An animated explainer debuted at CES 2023
Team
Copy and Creative Director: Col Healy
Animation: Ciel Kim
Create an animated video for Amazon Web Services to introduce AWS Fleetwise at CES 2023 -- explaining how the service enables automotive manufacturers to collect, transform, and transfer vehicle data at scale.
Led the creative direction for the animated explainer -- developing the visual language, working with the animation team to bring the AWS Fleetwise story to life, and ensuring the piece worked as a debut-worthy asset at one of the world's largest technology conferences.
A finished animated video premiered at CES 2023 and published to YouTube -- explaining a complex cloud product in a way that made sense to a broad technology audience.

Outcomes

01
CES 2023 Debut
Premiered at one of the world's most significant technology conferences as part of Amazon's presence at the show.
02
Complex Made Clear
Translated a technically dense cloud service into an animated story that worked for a broad technology audience.
03
Published and Live
Available on YouTube as part of AWS's public product marketing library.