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L'Oréal CES Brow Magic

Project Overview
A product video for L'Oreal's CES 2023 debut
Team
Producer: Andrew O'Shaughnessy
Creative Director: Morgan Reber
Art Director: Laurie Holinka
Editor: Brad Howell
Animator: Ciel Kim
Produce a video for L'Oreal's premiere of Brow Magic, their new 2023 product, at CES -- one of the world's largest and most-watched technology conferences. The video needed to launch the product compellingly to a broad audience seeing it for the first time.
Contributed to the production of the launch video -- working within a specialist team to ensure the creative quality matched the significance of the CES platform. The video debuted at the show and was used as the primary product introduction across L'Oreal's channels.
A polished product launch video premiered at CES 2023 and used as the primary introduction to Brow Magic across L'Oreal's channels following the show.

Outcomes

01
CES 2023 Debut
Premiered at one of the world's largest technology conferences as L'Oreal's primary introduction of Brow Magic.
02
Cross-discipline Production
Worked within a five-person specialist team spanning production, creative direction, art direction, editing, and animation.
03
Published and Live
Used as the primary product introduction across L'Oreal's channels following the CES premiere.