L'Oreal West Grand Opening

Project Overview

Designing the full experience for a flagship brand event

Team

Production Design: Ingrid Solano

Design all branded materials for the L'Oreal West Grand Opening, a major in-person brand event. Everything from how guests navigated the space to the materials they took home needed to feel considered and on-brand.

Designed the event signage, art directed the recap video, built an interactive city guide map for guests, and created the full suite of printed materials including the event passport. Everything was designed to work together as one branded experience rather than a collection of separate pieces.

A fully branded event environment with a recap video, interactive map, event passport, and signage -- all delivered and used at the live event.

Full Event Experience

Every guest touchpoint covered -- from arrival signage through to the materials employees took home.

Downloadable Deliverables

Interactive city map, event guide, and event passport -- all designed, produced, and used at the live event.

Recap Video Produced

Designed and executed graphics for the event recap video alongside the print and environmental design work.

L'Oreal West Grand Opening

Interactive Map

Event Passport

Event Passport

Outcomes