Brand the Polaris Snowmobiles annual Factory Choice sales event -- the moment each year when customers can customize and order their sled directly from the factory. The campaign needed to feel premium enough to drive action and consistent enough to work across every channel.
Developed the full branding system for the event including the logo lockup, website design, and social assets across multiple colorways -- grey, red, and black -- to give the campaign flexibility while keeping it unmistakably Factory Choice.
A complete branded sales event system across web, social, and print, with a flexible colorway approach that could adapt to different placements without losing cohesion.
Outcomes
01
End-to-end Event Brand
Lockup, website, social, and print -- a complete system for one of Polaris's most important sales moments of the year.
02
3 Colorways
Grey, red, and black variants that kept the brand flexible across different placements without losing consistency.
03
Web to Print
Designed across every channel the event needed -- website, social media, and traditional print advertising.
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