Polaris International Female Ride Day Thumbnail

Polaris Female Ride Day

Project Overview
A week-long campaign celebrating women who ride
Team
Designer: Jacob Boie
Create a social campaign for the Polaris and International Female Ride Day partnership -- celebrating women in the sport with content that ran across a full four-day event window.
Designed the full week of social content -- daily intro and outro posts, athlete spotlights for Mandy Fabel, Stephanie Bettis, Leah Bauer, and Gabby Hockley, action and lifestyle imagery, and a closing thank you. Built every piece to feel genuine to the riding community, not like a brand campaign dropped into a cultural moment.
A multi-asset campaign that gave the partnership a consistent, athlete-first presence across the full event window.
Polaris IFRD Social Graphic 1Polaris IFRD Social Graphic 2Polaris IFRD Social Graphic 3
Polaris IFRD Social Graphic 4Polaris International Female Ride Day Thumbnail. Action Shot, black text.
Polaris IFRD Social Graphic 5Polaris IFRD Social Image 6Polaris IFRD Social Image 7Polaris IFRD Social Image 10

Outcomes

01
4-day Event Window
Thursday through Sunday -- content designed to match the rhythm of the event, not just fill a posting schedule.
02
Athletes First
Four rider spotlights that put the women at the center of the story, not the brand or the product.
03
Tons of Assets
Feed posts, stories, spotlights, action content, and a closing thank you across every format the campaign needed.