Creative Director: Nick Smasal Designer: Jacob Boie
Create a full brand campaign for Polaris Snowmobiles — one that goes beyond product specs to capture the raw feeling of being on a sled and converts that energy into a consistent campaign visual system.
Developed creative across the complete campaign: animated hero visuals, digital banners in multiple formats, social assets, and print. Activated a flexible system that could express both the premium product line and the adrenaline of the lifestyle.
A cohesive full-funnel campaign across digital, social, print, and OOH — with 30+ assets all speaking the same bold, high-energy visual language.
Outcomes
01
Full Campaign System
Lifestyle, product, digital, social, and print — one campaign voice across every format and channel.
02
300+ Assets Delivered
Complete set of campaign creative spanning multiple aspect ratios and media placements.
03
Feeling First
A campaign that sells the ride as much as the sled — leading with lifestyle energy to build brand affinity at scale.
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