The Bauer

Project Overview
Branding/Naming/Identity
Team
Art Direction: Haley Grow
Design: Anna Lawrence
Copy: Vanessa Paso
Strategy: Jessica Seasholtz
Project Management: Heather Eadie
Renders: The Gettys Group
Create a brand from the ground up for a new Philadelphia restaurant,  from naming through every touchpoint guests would encounter before, during, and after their visit.
Led art direction across the full brand system: logo design, visual identity, colour palette, typography, brand narrative, collateral, staff uniforms, and a comprehensive brand guide to govern consistency across all applications.
A refined, architecturally-grounded identity rooted in the building's heritage — navy and gold signalling warmth and occasion, a custom logo icon drawing from the venue's signature arched façade.
Renders provided by The Gettys Group

Outcomes

01
Full Brand System
Naming, logo, identity, narrative, collateral, uniforms, and brand guide — delivered end-to-end.
02
Cross-discipline Team Lead
Art directed a five-person team spanning design, copy, strategy, and project management.
03
Built to Scale
Brand guide ensures consistency across every guest touchpoint, digital, print, and physical environment.