Timbersled Social Image 1

Timbersled SnowCheck

Project Overview
Copy-led social built around the SnowCheck event
Team
Lead Designer: Eric Herberg
Create a social campaign and brand refresh for Timbersled to build awareness and excitement around their annual SnowCheck event, the key sales window of the year for their snow bike conversion kits.
Designed and executed the creative direction for a social campaign that leaned into bold, voice-first copy paired with strong action imagery. Each post was designed to feel like something a rider would actually stop scrolling for. Built the full suite of campaign assets across multiple formats and seasonal moments.
A multi-asset social campaign with a distinct, ownable tone. Lines like "Cold is Calling" and "Snowcheck Ya Later" gave the brand something to say, not just something to show.
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Outcomes

01
Voice-first Creative
Each post led with a line worth remembering. Copy and design worked together rather than the image doing all the work.
02
Multiple Assets Delivered
A full social library covering the SnowCheck window, seasonal moments, and product highlights.
03
An Ownable Tone
Built a brand voice for Timbersled that felt as rugged and specific as the riders it was speaking to.